4 Marketing Strategies Recruiters Can Learn From the Luxury Auto Industry

4 Marketing Strategies Recruiters Can Learn From the Luxury Auto Industry Recruitment Marketing is the hot term in Talent Acquisition (TA) today, but in truth, the challenges we have in TA are significantly harder than what most marketing groups face. Selling a $10 product online to a million people isn’t exactly the same thing as finding, interviewing and hiring one Director of IT at a Fortune 100 company, is it? But still, there are lessons to be learned from our marketing brethren, and a more apples-to-apples comparison actually exists with the luxury automobile industry. Let’s examine that. 1. Embrace the decision factor There are largely three major life decisions that people choose to make â€" buying a house, buying a car and changing jobs. Buying a car is a decision that is not taken lightly and could have financial and life-changing impacts (do I want that minivan or two-door coupe?). Changing jobs is no different, and in fact, is the most life-altering in that it affects your every-day happiness (the people you work with, your boss, work responsibilities, location change, salary, etc.). How do luxury automakers attack this? In general, luxury automakers understand that buying a new car is a big decision, and they embrace that. They set out with intention to build a defined buyer journey that incorporates the elements listed below at different stages along that buying process. In an oversimplified explanation, it looks something like this: The initial pitch is to lead with their brand; a softer, less-in-your-face approach that begins to build awareness and desire. Their mid-stage approach leverages buyer attraction methods through a combination of paid advertising, strong social media content and dealer relationships. And, when the buyer is ready, the last stage typically includes a more aggressive sales approach with financial incentives and discounts. What can TA learn from this? Understand how job seekers could mirror the buying cycle outlined above. Lean heavily upfront on brand positioning (see below) while you build a relationship with those passive candidates. Then, when the right opportunity opens up, you should be able to know which levers to pull to play matchmaker. Automakers also use a host of financial incentives in their approach. Could you do the same (like a sign-on bonus or offering to cover relocation costs)? Perhaps, but since you’ve built that relationship all along, you’ll also know what else that candidate values. Understanding that not everyone is ready to “buy now” (i.e., change jobs) will help you down the line when both parties are eventually ready. 2. Prioritize the brand Marketers in this industry understand the value of branding, so they leverage their brands early on to build followership and evangelists. The cars (and jobs) we offer can be very similar to our competitors’, so what differentiates them? Usually, it’s an emotional appeal. The feeling the individual gets while driving and living the brand. How do luxury automakers attack this? They place a heavier focus in ads on their branding and the emotional attachment to the car and company. How do you feel when you drive our car? What status does it give you (i.e., what will people think about you)? Does it give you peace of mind and trust in our safety record? Mercedes Benz and Tesla have done good work in this area. http://https://www.youtube.com/watch?v=BgWqNQ49xGA Watch it again, and LISTEN to what they emphasize and pay attention to the feel of the commercial. Feel the speed? Feel the intensity? They even say “it’s not about the numbers. It’s about the feeling, the emotion.” What can TA learn from this? A lot. In many instances, our recruiters focus on the detailed job responsibilities instead of the emotional attachments of work and/or the company. So, first, put yourself in the candidate’s shoes and understand what her motivations are (see below) and what kinds of things might be playing out in his mind. Why should he really work there (and don’t lead with money). Second, as organizations, we need to do a better job of telling emotional stories as part of our Employer Brand. What’s your mission? WHY do people work there? What will people feel when they say “I work for that company.” Pride? Or embarrassment? Like the automakers, TA leaders should be sharing those emotionally appealing stories more frequently. 3. Understand the audience You will never be any good at selling anything â€" a car or a job â€" if you do not understand your audience. Luxury automakers spend a great deal of time and money on this one important aspect alone. How do luxury automakers attack this? They build deep buyer personas and segment their audience. For example, one segment could be based on age and economic buying power (i.e. money) but these brands still target that segment. Mercedes-Benz, Lexus BMW all offer “entry” models that appeal to that younger subset and once these buyers are part of the “family,” the automaker changes the message over time to encourage them to upgrade within the brand they know (and hopefully love). This group can also become a baseline for the user-generated content outlined in # 4 below. What can TA learn from this? Not all job seekers are the same, and not all of your open reqs are the same either. Build your candidate personas yes, but also examine how your communications to those groups should be different. Map it out and make sure you clearly understand the different motivations each group has. And please, don’t forget your current employee base as a segment (hello, career growth?). 4. Leverage influencer marketing the court of public opinion What do you think of when you hear a car salesman yelling into a commercial really fast “we’ve got GREAT cars! Come down to our lot TODAY and BUY BUY BUY!” It’s a used car salesman’s pitch, right? Now contrast that with the luxury brands and think of the different ways they encourage you to consider their car. How do luxury automakers attack this? They realize that THEM telling you about their fantastic car isn’t going to convince you; but your FRIEND’S recommendation might. The auto guys have done a fantastic job of using content marketing, and in particular user-generated content, in their efforts to lure you towards becoming a brand enthusiast. They rely much more heavily on social media and YouTube than TV, and enlist plenty of influencer marketing in their efforts. They lead with strong brand content and widely distribute through paid (and organic) social. See examples from Jaguar, Audi and BMW (check the fan engagement and comments on these pages). Tesla also started strong in this realm, and has almost created a cult following in the process. They’ve made user forums and their driver community a key part of their brand experience. Tesla marketing highlights the unique Tesla buying and ownership experience and encourages owners to interact with the company, and each other, in public. This provides a rich base of content â€" and owner passion â€" on view for prospective buyers. What can TA learn from this? Opinions matter, and people talk. What would your own employees say about your company? Just look at Glassdoor for a better idea. If it’s positive, leverage that within your Employer Branding, Recruitment Marketing efforts and employee referral campaigns. And if it’s negative? Well, now you know what to fix. By its very nature, luxury automotive marketing has its sights set on the longer sell, which more resembles how Talent Acquisition should appeal to its job seekers. Through strong branding, a deep understanding of its audience, user-generated content and a strong social media strategy, many of these brands have found marketing success. There could be much to emulate here for those of us in Talent Acquisition and Recruitment Marketing.

Resume Writing Highlights of Qualifications

Resume Writing Highlights of QualificationsBefore you begin to do resume writing for the very first time, it is important to know how important it is that you are able to highlight the most important aspects of your qualifications. You need to write the resume of a person who is going to be applying for a very important job. Because of this fact, it is critical that you know what you need to do to make the most of your qualifications.Different people will have different skills and talents. In order to make it more interesting, you need to make sure that you focus on the main aspect of your qualifications, which is the most important part of your qualifications. Once you do this, it will not only make your resume look more impressive, but it will also make it easier for you to get the job that you want.The most important aspect of the resume will always be the accomplishments. Your accomplishments should always be highlighted and it is important that you focus on making sure that your accomplishments are highlighted in the proper way. You should never use bold or italics. This is the same as trying to highlight something that is very important and may even be intimidating.It is important that you go back to the most important and key achievements that you have made in the past. Your accomplishments will always be the most important things that you should always make sure that you remember. It is also important that you know how to cite and highlight important accomplishments from your previous jobs.You should focus on the main qualifications that you have acquired and focused on highlighting them. It is also important that you do not list down all of your accomplishments because this will just make your resume look incomplete. You should make sure that you list down all of your achievements. Once you have listed down all of your accomplishments, it will be easy for you to highlight each and every one of them.If you have written down your accomplishments that you have made throughout your career, you can use it as the basis for your writing. You should make sure that you are able to focus on highlighting the main points of your qualifications and the points that you feel is important to emphasize. Writing about how good you are at what you do will help you get attention.You should avoid being repetitive and focus on being as concise as possible. If you do this, it will help you make the most of the information that you have gathered from your experiences. If you find that the information that you have gathered from your experiences is very important, you should stick to those things that are going to be most helpful to you.It is very important that you are able to highlight the most important things that you have accomplished. Remember that you have the best resume possible. If you make sure that you focus on highlighting your qualifications, it will make it easier for you to get the job that you want.

The Fundamentals of Successful Thinking - Personal Branding Blog - Stand Out In Your Career

The Fundamentals of Successful Thinking - Personal Branding Blog - Stand Out In Your Career The simple truth is that our control over our consciousness determines the quality of our lives as well as our ability to reach our full potential. People who have developed the right mental disciplines make more money, stretch their abilities more than their peers, enjoy higher positions at work, command more respect and form more meaningful professional and personal relationships. Conversely, those who cannot control their thoughts fight inner battles that sabotage their abilities for focused work and clear thought. Thus, they damage their earning capacity and, until change is recognized, hinder their overall competency, focus and professional progression. Because our inner-monologue is paramount to our ability to succeed at work, it’s important to further analyze the benefits of improved mind control, how thought process affects our ability to lead as well as touch upon workable strategies in order to start cultivating a successful frame of mind. The Benefits of Improved Mind Control It’s hard to overstate the value of changing your thinking. Only when we are able to filter out self-defeating thoughts (i.e. focusing on what is not possible) can we begin to realize the benefits that are derived from improved mind control. In conjunction with heightened creativity, awareness and revenue generating potential, the rewards for positive, successful thinking include: 1. Resiliency. Successful thinkers are more likely to transform hopeless situations into challenges to be overcome. 2. Intuition. Successful thinkers are able to set aside daily distractions and mental clutter and see beyond their own point of view. 3. Learning Capacity. Controlled thinking allows one to reflect upon and learn from past successes and failures in a nonjudgmental, thus productive manner. Change in Thought Process in Relation to Leadership For managers and aspiring future leaders, our recruiters have seen that controlled thinking propels leadership acumen in numerous ways including: Allows a person to see a vision and in a clear, compelling manner convey those goals to their subordinates. Allows a person to more successfully and confidentially anticipate any upcoming challenges. Allows a person to seize opportunities when the timing is right. Beginning the Transformation All changes in mindset come from the acknowledgement that power to transform your thinking comes from you. 1. Take responsibility. The sooner you learn to take responsibility for the choices you make, the thoughts you have, and the attitudes you embrace, the sooner you can have the life you want. 2. Invest yourself in whatever you do. Often, feelings of boredom, being overwhelmed or allowing negative thinking to filter in our consciousness will make a person detach from daily work duties. Once the individual detaches, they leave themselves open to thoughts that are counterproductive. Beginning to take pride in each and every thing that you do will go a long way to cultivating a mindset conducive to success. 3. Dream one size bigger. By pushing yourself to dream more expansively, to imagine your organization as one size bigger, to make your professional goals at least a step beyond what makes you comfortable, your mental prowess will be forced to grow. 4. Learn continually. Never be satisfied with what you already know. Part of cultivating a successful frame of mind entails consistently meeting new people, learning new skills, reading new books and engaging with others who can do things you cannot. Practice, Repetition and Dedication It is not enough to know how to cultivate a successful frame of mind. Knowledge is of little benefit without the discipline and unrelenting desire to implement that knowledge. In order to cultivate a thought process that promotes success and fosters achievement, one must practice consistently in the same way that athletes or musicians practice their craft. In the End The truth is that the human mind has enormous untapped potential. In order to achieve our goals, it is imperative to learn how to tap into these reserves and leverage them in order to have a better career and more fulfilling personal existence.

8 Cover Letter Tips for Grads with No Job Experience

8 Cover Letter Tips for Grads with No Job Experience After attending college, most fresh grads go straight in seeking for a job instead of getting a new degree. But in a world where everyone else seems like in a race track chasing for their preferred career, it will be hard for someone who doesn’t have any experience to reach the finish line. However, if all companies refuse to hire those who are inexperienced, how will the new graduates qualify for a job? To answer that question, here are some tips on how to write cover letter for resume. Tip #1. In writing your cover letter, make it as reader friendly as possible but with a sense of professionalism. A single page cover letter is good enough. Tip #2. Irrelevant information must never be included. Make it specific yet concise. Include the position you are applying for, and specify how you obtained the information regarding the job opening. If they have no vacant position, state why you are interested working in the company. Tip #3. Since you have no employment record yet, focus on your skills that may qualify you for working in the said company. Don’t mention any weaknesses. Accentuate only the positive side and don’t allow any loophole in your cover letter. Your goal should be to get an interview. Tip #4. Avoid being too creative by using scented papers and customizing the fonts. Remember that you are writing for a job application. Instead, use a standard format for a business letter. Be as formal as possible and avoid using abbreviations. Tip #5. In online application, on the other hand, the job title must be the subject of your electronic mail. But if you’re only applying for an available position, just put the word ‘resume’ together with your name. Writing an electronic cover letter is just the same as with a hard copy. Tip #6. It is much better if you have researched for the job description for you to be guided on what to put on your letter. Tip #7. The introduction of your cover letter must briefly describe how you got the information regarding the job or the company, including your career objective and how it is related to your application. The next paragraph must state your educational attainment, skills, and trainings in relevance to the job. While in the final paragraph, your contact information must be stated such as email address or phone number. And don’t forget to mention that you are looking forward for an interview. Also thank the employer for spending time reading your application letter. Tip #8. Avoid discussing your desired salary in the letter, unless you will be asked during the interview. If you don’t have any employment history doesn’t mean you can no longer land on your desired position. By knowing how to write cover letter for resume, you will direct the employer’s attention to your skills and other qualifications rather than on your lack of practice. Article by Steven Armstrong: I have been interested in writing since my childhood years and now devote most of my time writing for different websites and blogs. Im currently employed by SolidEssay.com, which is a professional college essay writing service, and Im looking forward to contributing my writing experience any time. Related: About to Leave University? Take Your Next Steps with Confidence

Resume Writing and Interviewing - The Importance of Skills When Writing and Interviewing a Resume

Resume Writing and Interviewing - The Importance of Skills When Writing and Interviewing a ResumeResume writing and interviewing can be effective if done properly. However, many job seekers find themselves getting lost in the entire process.Skills are extremely important when it comes to a resume. Even if you know a certain skill is important, a resume can't be as effective without information about that skill. Skills can range from the more general to the more specific. For example, it might not make sense to write an information based resume.The skills on a resume can include things like: Volunteer Activities, Recent Teaching Experience, State of the Art Skills, and more. One common mistake made by job seekers is not including the specific skill. It is difficult to accurately assess your skills based on their description. By not knowing what skills to add to your resume, it is very possible to have an unappealing resume. You should always write your resume with the skills you feel will help you get the job.Another mistake made by job seekers is that they do not know how to use their skills in a way that will get them hired. Writing a resume should be an enjoyable and educational experience. To do this, one needs to research the company they are applying for. Some people have the tendency to focus on using their technical skills. While you should have knowledge of the company and be able to provide useful advice, it is important to understand how your skills can be used in a professional manner.To put it another way, you should be aware of the most appropriate time to use your skills. If you are unsure, be cautious. Doing this will show you have some amount of confidence in your skills and ability to work with them.At times, job seekers mistakenly assume that the information included on their resume with their skills will automatically be read by a hiring manager. This is a common misconception. It is true that you can list your skills on your resume, but it i s important to emphasize how these skills are relevant to the position you are applying for. By listing specific and relevant skills on your resume, it is very possible to get an interview.To do this, one needs to remember the entire resume is not complete without specific skills listed. Writing and interviewing can be tricky if you do not know how to do this. However, it is possible to write and interview effectively with this information included on your resume. Making the mistake of providing too little information on your resume will ultimately lead to a poor interview. Furthermore, it will make it more difficult to land a job.It is possible to use job hunting strategies to land a job quickly, but if you don't know how to use the skills you learned in school or previously, you need to know how to provide the information the hiring manager needs to evaluate you. You will get your interview, but you won't if you don't use the information you learned to show your skill in the job.

Resume Writing Services in Atlanta Georgia

Resume Writing Services in Atlanta GeorgiaIf you are searching for resume writing services in Atlanta Georgia then you need to be very careful. This city is the home of many well-known companies that specialize in recruiting, and they may not offer what you need. You want to look for a company that has a good reputation and that can meet your needs, but also one that can help you find an appropriate job.The great thing about Atlanta is that it offers many options for employers looking for employees. In fact, it has been a key player in expanding Georgia's employment market. There are many jobs in this city that can be filled by qualified applicants. It's also one of the best cities in the United States when it comes to quality of life.That being said, if you have online skills and some talent, then there are many opportunities available to you. There are many staffing companies that specialize in finding people with specific skills. These include computer knowledge, graphic design, a ccounting, customer service, writing, medical billing, public relations, and much more.Many of these companies specialize in hiring individuals with special skill sets in such areas as information technology specialists, information systems specialists, certified management accountants, medical billing personnel, and others. In fact, many of these professionals and companies in Atlanta Georgia have business cards and websites available. It's just a matter of calling them up and seeing if they can help you with your resume writing services in Atlanta Georgia.Of course, there are many other opportunities available to you. Take a look at the employment website for the Chamber of Commerce in Atlanta Georgia. They have a job posting for the Certified Advertising Manager in their job listing area.There are many other openings available on the website. They may even have several positions available at once. For example, if you want to know how to use Microsoft Word, then they will have tha t posted as well.If you want to learn how to use MS Word, then you can check out their web site. You can apply online or you can call the Atlanta office to make an appointment. You can also look at their postings, which will be updated regularly.So, whether you need to advertise, complete a survey, know how to use MS Word, or any other specific skill set, there is a job available that will meet your needs. You just need to do a little bit of work to find it.

Art, chickens and sharks - The Chief Happiness Officer Blog

Art, chickens and sharks - The Chief Happiness Officer Blog Yesterday I visited Marketenderiet, a seriously hip meeting- and event venue in Copenhagen. On one of the walls, I saw this wonderful painting of a chicken with a shark fin strapped on its back. Which immediately reminded me of the corresponding cast iron sculpture I saw at the Danish National Art Museum a while back. That just HAS to be the same artist. Great art! And it made me laugh :o) Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related

ABCs of Self-Love, Nourishing Our Radiance and a Well-Fed Woman

ABCs of Self-Love, Nourishing Our Radiance and a Well-Fed Woman Ive been hopping bopping all over The Interwebs lately have yet to tell you guys about it! (slaps wrist) Heres where Ive had the pleasure of visiting: Rachel Cole (my entrepreneuriversary twin, practically!) interviewed me for her  The Well-Fed Woman series, and I got to share my cravings both figuratively and literally! Super yummy. Melissa and Natalie of Nourishing our Radiance featured me as part of their Luminary Profile series, and we spoke, too, all about (figurative literal!) nourishment, whether it be about food, self-care or comfort. Remember when I wrote a post about N is for Natural as part of The ABCs of Self-Love blog crawl last month? Well, that post was only for 1 letter of the alphabet, with other bloggers picking up the remaining 25 letters. Molly of Stratejoy is the sweetest, and she put together each post into an ebook thats totally free for you to download! Check out the contributors and download the guide right here. -